Everyone’s talking about it. A new era in marketing. The Engagement Era. It’s a time when people are engaging with each other and the brands and issues they care about in entirely new ways. Today, people are taking control from the brands and organisations that used to do most of the talking and shaping their own stories.
Headquartered in Dubai and with an extensive network of local operations and affiliates across the Middle East and North Africa, Weber Shandwick MENA specialises in developing and implementing pan-Arab, multi-market regional and international campaigns for a region undergoing a period of unprecedented change. We have built a team of the industry’s most talented professionals; a client roster that includes many of the world’s most recognised and respected brands, and a proven track record of achieving engaging, measurable and meaningful results.
We understand this new era because engaging people in conversations that matter to them is what we’ve always done. Winning today requires storytelling that’s relevant, personal and genuine. It means understanding the new power that trusted advocates wield. And, more than anything, winning demands content that’s engaging, original and irresistible.
We are a creative studio of writers, designers, builders, strategists, conversation-starters, storytellers. We are passionate about our clients and, through our Specialities and dedicated Practices we are deeply knowledgeable about their businesses.