The proliferation of technology and its impact on almost every aspect of our lives – at home, work and play – means that technology has now become the story.
It is now a faculty we possess; an enabler, a facilitator and a creator, helping us bring our aspirations and inspirations to life. It is transforming business, public services, industries and cities at unprecedented speed and scale.
In this highly dynamic, innovation-driven environment we help our clients to define their space in the technology landscape: we develop brand strategies, create integrated engagement campaigns, execute flawlessly in real-time, measure and evolve.
These are some of the areas in which we have helped our technology clients:
- Market intelligence gathering
- Stakeholder mapping and outreach
- Specialist media and analyst engagement
- Trade show support
- Product launches
- Service and solution related communication
Weber Shandwick MENA is uniquely qualified to deliver this kind of work because we see the whole picture. Our multi-disciplined team blends consumer, corporate, B2B and policy communications expertise with a deep understanding of technology and the vertical sectors where it is having the most transformative impact, including: financial services, education, healthcare, manufacturing, automotive, aerospace, cleantech and energy.
Seeing the whole picture enables us to tell the whole story. We get under the skin of more than the technology itself; our understanding of the wider social, cultural, business and political context, enables us to craft compelling human-impact stories and engage every type of audience and stakeholder group through paid, earned and owned channels.
From starts-ups to some of the world’s best known brands; domestic champions to multinationals; software, device and service companies, to major consumer brands and industry leaders: we see the whole picture; tell the whole story for a stellar portfolio of clients across the MENA region.