Every one of us uses fast moving consumer products every day, but in today’s high speed world, time-poor consumers won’t linger in the supermarket aisle over a small-scale purchase such as a tube of toothpaste or a bottle of shampoo – the decision is made in a split second.
So, how do FMCG brands compete for a space in today’s shopping basket?
This is where we come in. We have a wealth of experience in developing and delivering memorable, engaging and impactful PR campaigns for FMCG brands in MENA – from coffee to personal care, soft drinks to chocolate and infant formula to quick service restaurants, we know how to develop campaigns to support a client’s objectives and ultimately deliver against the bottom line. Whether it is launching a new product, supporting an integrated marketing campaign, brand building or simply raising awareness of the product amongst a target demographic, we help FMCG brands in the region to foster an emotional connection with consumers to turn them into long-term brand advocates.
Our FMCG expertise encompasses senior strategists and crisis experts to social-savvy PR consultants and idea generators who know exactly how to develop impactful campaigns and content for clients to maximise budgets and deliver real ROI.