Financial Services

The financial services sector is a significant beneficiary of the continuing economic growth across the MENA region.

Financial institutions across the region are increasingly diversifying their geographic network, diversifying their investment portfolios and introducing innovative new products and services to support the demands of a growing and an increasingly sophisticated client base.

Our financial team recognizes the vital role that bespoke communications strategies play in helping businesses leverage these opportunities, developing advocates and navigating challenges. Our teams across MENA combine strategic skills, creativity and industry experience to deliver communication strategies that help clients to substantially strengthen their brands and profiles in a demanding and competitive market. Our teams of Arabic and English-speaking consultants have particular skills in helping clients leverage specific opportunities in Islamic Finance, ensuring enhanced profiles in what is an increasingly attractive and globalised Islamic Finance market.

Weber Shandwick MENA has a strong and successful track record of delivering results in a very fast-growing sector across the region. We have advised leading institutions across the entire financial industry spectrum in areas such as private banking investment banking, wholesale and retail banking, Islamic banking and Shari’a compliant financing, securities trading ,exchanges, property financing, project financing, multilateral development banking, payment technologies, business consulting, insurance, investment funds, asset management and trade association,  finance ministries and departments and regulatory authorities. Our financial campaigns often include the following elements:

  • Strategic counsel
  • Executive positioning
  • Strategic media relations
  • Business to business communications
  • Crisis and issues preparedness, response and recovery
  • Communications training
  • Reputation measurement and research
  • Communications strategy
  • Creating content.