In a crowded landscape, only the smartest strategies and the best content get noticed. And in the MENA region we have some of the most digitally connected consumers in the world, so the necessity for brands to cut through online is even more critical than elsewhere.
We believe that content and community are inextricably linked. To build vibrant communities for our clients, we create targeted content that meets and speaks to audiences where they live whatever the channel or device.
At Weber Shandwick MENA, we consider our clients’ entire digital ecosystem, their audiences and work to engage people across earned, owned and paid channels. To achieve our clients’ goals, our integrated campaigns include these core elements:
- Community management
- Engaging creative
- Content marketing and production
- Monitoring, measurement and analysis
- Change management.
Continuous digital monitoring helps a client identify with audiences, and is the first line of defence against potential crisis situations to provide actionable insights; we use best-in-class tools to capture, track and quantify brand-mentions and valued topics in real-time from social and traditional media channels.
Our digital strategists have counselled some of the most forward thinking digital brands operating in the Arab World today, helping them adjust to the fast-changing media environment and local trends, by aligning both strategy and internal structure.
We take a long-term view that focuses on building community, rewarding people and providing informative, fun, entertaining content that keeps advocates engaged with a brand over time.