Whether you are a Middle Eastern organisation wanting to build your brand in your home region, or an international brand looking to engage stakeholders in the Arab World, we will unlock the value in your corporate reputation among MENA audiences.
From defining your brand, positioning an idea, to telling your story, protecting your reputation and measuring how people are thinking about your brand, Weber Shandwick MENA will help you build a strong reputation and a successful business in the Arabian Gulf Peninsula, Levant and/or North Africa.
Whether you are going into a new marketplace, restructuring, creating a sub-brand or facing issues – our experts can support you with end-to-end corporate communications, or specific expertise in one area such as employee engagement, social impact, digital communications or sustainability reporting. We cherry-pick teams of talented professionals to meet our clients’ needs, and offer a truly integrated and universal service across MENA, accessing strong local knowledge via our network.
Increased demands for transparency and authenticity in the Arab World means Arab stakeholders have higher expectations than ever before. Our award-winning teams will help you build that engaging enterprise brand voice to unlock value and build reputation, whether you are a start-up or a major multinational business operating in the region.
We support enterprises and organisations across MENA in just about every sector, including energy, automotive, FMCG, financial services, sports, healthcare, government, education and aviation, with a range of corporate communications services that include:
- Strategic counsel
- Enterprise brand strategy and activation
- Executive positioning
- Employee engagement and change management
- Strategic media relations
- Business to business communications
- Corporate responsibility and sustainability
- Corporate digital communications and content development
- Crisis and issues preparedness, response and recovery
- Communications training
- Reputation measurement and research
- Communications strategy
- Creating content.