Consumer Marketing

Every brand seeks engagement; it’s now the holy grail of the communications industry and the Arab world is no different.

At Weber Shandwick we believe in engagement that leads to consumer action – the ultimate objective. Engagement alone is not enough.

Weber Shandwick MENA’s consumer practice brings together the power of influence, the power of content, the power of real time analytics and the power of global intellectual capital, all tailored to an increasingly sophisticated audience, many who possess high disposable income and are brand savvy.

What differentiates us? Strong competency in campaign activation. Iconic brands as clients. Deep sector and audience expertise. Results and analytics orientation.

We’re looking for what’s next. With our fingers on the region’s pulse through advanced listening models. Work that’s always new, stories always fresh. Content people can’t resist sharing.

We’ve been working with consumer brands across MENA for more than 25 years. We understand how consumers in the region think, act and feel about products and services. Our unparalleled insight and experience means we know how to engage your target consumers and inspire them to become advocates.

Our integrated campaigns deliver big business impact in sectors such as food and beverage, health and beauty, household products, packaged goods, retail and fashion, travel, automotive and consumer technology and many others, through a full range of services including:

•       New product launches
•       Media relations
•       Brand revitalisation and repositioning
•       Digital and social engagement
•       Consumer education campaigns
•       Content marketing
•       Event and stunt planning
•       Branded entertainment and sponsorship amplification
•       Brand partnerships
•       Retailer support
•       Issues management.

Weber Shandwick MENA’s consumer practice brings together the power of influence, the power of content, the power of real time analytics and the power of global intellectual capital, all tailored to an increasingly sophisticated audience, many who possess high disposable income and are brand savvy.