With more than 20 years’ experience in the communications industry, Ziad heads Weber Shandwick Middle East and North Africa, leading a regional management team and office network spanning the Arabian Gulf, Levant and North Africa. His expertise spans a variety of PR practices including corporate, public affairs and consumer, and, in addition to his management role, he also provides active senior counsel to clients across a broad variety of sectors including government, aerospace, industrial, energy and education.
Ziad joined Weber Shandwick in 2007. Prior to this, Ziad established and led GolinHarris’ Middle East operation. Before joining GolinHarris, Ziad was in charge of Gulf Space International, the media representative agency of Al Jazeera Satellite Channel, in Saudi Arabia and Qatar. A media industry veteran, Ziad also co-founded and launched a generalist TV station and several print media titles in the Middle East in the early 1990s. A graduate of the American University of Beirut with a multicultural background, Ziad is fluent in Arabic, English, French and Italian. He is based in Dubai.