Weber Shandwick’s UK & EMEA CEO Colin Byrne will take to the stage at eurobest, the Festival of European Creativity, in its 30th year.
In his session, entitled “To Boldly Go Where No Man Has Gone Before”, Colin will reflect candidly on his four decades in public relations, working with leaders from Tony Blair to Prince Charles and major global brands. He’ll look at how digital innovation, media market upheaval, Cannes and eurobest have changed the industry, and what challenges remain. The session will be moderated by Jane Martinson, columnist and former Media Editor at the Guardian.
Colin will then be joined by Weber Shandwick creative director Indy Selvarajah to discuss diversity and inclusion in the creative industries. Having started out as an artist showing at galleries on both sides of the Atlantic including the Barbican, the Serpentine and the Whitney Museum of American Art, in 2011 Indy created and wrote a comedy for Channel 4, “Ain’t It Funny Being Coloured?”, which the Guardian called a “must-see show”. Last year he established 8 and Rising, an initiative to encourage more young people from minority backgrounds into the creative world.
Part of the Lions Festivals family along with Cannes Lions, Dubai Lynx and Spikes Asia, eurobest will this year be held in London for the first time, to celebrate creativity from across the Continent. In common with its sister events, eurobest is focused on the four pillars of “celebration, learning, networking and inspiration,” with a range of future-facing themes across three days of speakers, workshops and awards.
eurobest runs from 28-30 November.