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Sunday 29 May, 2016

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Blog post #55: Generation K(atniss): the €150bn business opportunity

05 May 2016

While brands and marketers continue their obsession with the ever-growing Millennial generation, they are neglecting a €150bn opportunity to engage an EMEA audience that is unlike any the world has ever seen. You might argue that this is true for any new generation but the unique convergence of technology proliferation and geopolitical instability has led to a unique mindset that requires a unique kind of engagement. That’s the finding of economist and author Noreena Hertz, Weber Shandwick’s new strategic partner, who has coined the term Generation K to describe the world’s teenagers, named after their spiritual leader, Hunger Games hero Katniss Everdeen.
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Weber Shandwick Named PRWeek Global Agency of the Year for the Second Year in a Row

29 Apr 2016

Weber Shandwick was named Global Agency of the Year at the 2016 PRWeek Global Awards, marking the second year in a row the firm has earned this honour. The award recognises firms that demonstrate great business results, talent development, community leadership, innovation and outstanding customer relationships across at least three different continents. Weber Shandwick was also named Large Agency of the Year and overall Agency of the Year at the PRWeek U.S. Awards earlier this year.
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Weber Shandwick partners with leading Professor to explore how brands engage with Generation K

18 Apr 2016

Weber Shandwick has announced a new, exclusive strategic partnership with Professor Noreena Hertz, the acclaimed economist, author, strategist, Honorary Professor at University College London and fellow of Cambridge University's Judge Business School. Formally launched on Adweek Europe’s IPA Stage on Monday 18th April, the partnership will build on Professor Hertz's extensive ongoing work on what she calls Generation K ("K" for Katniss Everdeen the heroine of the Hunger Games) − 14-21 year olds.
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First Global Public Relations Firm to Adopt Facebook at Work

30 Mar 2016

Weber Shandwick is the first global public relations firm to fully adopt the Facebook at Work collaboration platform. The enterprise-wide engagement comes on the heels of a successful pilot programme that began in late 2015, in which the firm was also the first global PR firm to engage as early adopters. The launch of the platform is part of Weber Shandwick’s ongoing effort to explore and understand new innovative communications platforms for clients to engage key constituencies, employees increasingly being among the most important.
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Getting to grips with Generation K(atniss) at AWEurope

21 Mar 2016

Advertising Week Europe 2016 gets underway on April 18, and once again Weber Shandwick will be hosting a panel focused on a key industry trend. Our session, entitled “From dystopia to utopia: how to engage Generation K(atniss)” will be moderated by Adam Mack, Chief Strategy Officer, Weber Shandwick EMEA, with three inspiring guests: Noreena Hertz, bestselling author, economist and Weber Shandwick Strategic Partner; Kate Burns, BuzzFeed General Manager, Europe; and Heather Mitchell, Head of Global Brand PR & Social Media, Unilever Hair Care.
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Introducing the Gender Forward Pioneer (GFP) Index

08 Mar 2016

Weber Shandwick has released its Gender Forward Pioneer (GFP) 2016 Index, which measures the percentage of women in senior management positions at Fortune Global 500 companies. The Index is a supplement to Gender Equality in the Executive Ranks: A Paradox - The Journey to 2030, a global study sponsored by Weber Shandwick and KRC Research and conducted by The Economist Intelligence Unit (EIU). According to the GFP Index, only 10.9% of senior executives at the world’s largest 500 companies are women.
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Weber Shandwick’s Social Impact Team Introduces Second Innovation Trends Report on Always-On Transparency

09 Feb 2016

Weber Shandwick’s Social Impact practice, a global team working at the intersection of corporate social responsibility, sustainability and social issues, continues its exploration of key macro trends that are shaping the future of social impact work with the introduction of its new Always-On Transparency report. This second report in the five-part Innovation Trends Report series explores the role of transparency in building trust, credibility and the right to operate for corporations, nonprofits, foundations and government entities.

Prime Named to Contagious Pioneers 2016, Honouring the Best and Bravest Agencies in the World

03 Feb 2016

Prime, a Weber Shandwick company, was named to the inaugural list of Contagious Pioneers, “a ranking of the agencies around the globe that consistently set the standard for excellence and innovation in marketing.” The 12 agencies honoured as the Contagious Pioneers 2016 were selected by the editors of Contagious, a marketing intelligence service focused on innovation and creativity.

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